Understanding and Applying Accounting Reports and Ratios

When it comes to tracking incoming sales and outgoing expenses, there are many ways businesses can keep up with their invoices and implement strategies to reduce the time they spend on unpaid sales. Accounts Receivable Turnover Ratio Simply defined, the accounts receivable turnover ratio is a way of showing what percent of a company’s receivables … Continue reading “Understanding and Applying Accounting Reports and Ratios”

How to Protect Yourself from the Equifax Data Breach

The massive Equifax breach means consumers need to be on guard against data thieves. The credit-rating company hack earlier this year left approximately 143 million people‚Äôs personal information exposed and vulnerable. Here are the steps you take to help protect yourself in the wake of this event. Determine the exposure of your information: Go to … Continue reading “How to Protect Yourself from the Equifax Data Breach”

Strategies to Run a Localized and Location-Based Marketing Campaign

The potential for localized and location-based marketing is high – especially with estimates of retail sales from “beacon-triggered messages”, which grew from $4.1 billion to $44.4 billion between 2015 and 2016, according to Statista. Coupled with 77 percent of U.S. citizens having a smartphone, based on a November 2016 Pew Research Center survey, the ability … Continue reading “Strategies to Run a Localized and Location-Based Marketing Campaign”

 
 
 
 
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