When Full Costing Accounting Makes Sense

With more than 1.4 million accounting jobs in 2018, according to the Bureau of Labor Statistics, there are many different uses for accountants and their skills. With the need for accuracy and transparency in private and public accounting, one important concept to explore is absorption, or full costing. Absorption or full costing is an accounting … Continue reading “When Full Costing Accounting Makes Sense”

How to Protect Yourself from the Equifax Data Breach

The massive Equifax breach means consumers need to be on guard against data thieves. The credit-rating company hack earlier this year left approximately 143 million people‚Äôs personal information exposed and vulnerable. Here are the steps you take to help protect yourself in the wake of this event. Determine the exposure of your information: Go to … Continue reading “How to Protect Yourself from the Equifax Data Breach”

Strategies to Run a Localized and Location-Based Marketing Campaign

The potential for localized and location-based marketing is high – especially with estimates of retail sales from “beacon-triggered messages”, which grew from $4.1 billion to $44.4 billion between 2015 and 2016, according to Statista. Coupled with 77 percent of U.S. citizens having a smartphone, based on a November 2016 Pew Research Center survey, the ability … Continue reading “Strategies to Run a Localized and Location-Based Marketing Campaign”

 
 
 
 
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